We’ve all heard the saying, “If it’s not broken, don’t fix it.”
That’s good advice. Don’t mess with success, I always say.
But if something IS broken, you need to do something about it.
For example, if your “Check Engine” light comes on in your car, you need to have that looked at ASAP. So many people look at that annoying little light and think, “OK, I’ll look into that. But not right now. I’m too busy.” (BTW, been there, done that.)
These are the same people you see standing next to their broken down cars on the side of the highway, calling for a tow truck. (Again, my hand’s raised, too.)
The truth is, if something’s going wrong with your car, it’s not going to get better by ignoring it!
The same goes for your business. If something’s not working, you need to fix it. And in my humble opinion, the best way to do that is to get some competent business coaching.
What IS Business Coaching? Not Ignoring the “Check Engine” Light
So, here’s where I’m going with this…
If you’ve been following along with the blog posts I’ve been posting over recent months about positioning, you’ve likely identified some areas with your website and your marketing that are broken, or at least not working optimally.
And that means that you’re probably not getting all the clients you need or you’re getting the kind of clients you don’t really want to be working with.
And that’s a shame. Because anyone with expertise to share deserves a marketing system that gets them all the work they can handle with their Ideal Clients.
That’s what I want for you.
Now, if your positioning isn’t what it needs to be–if it’s like that car with the “Check Engine” light flashing–I offer you two ways to remedy the situation:
- Go back to the beginning of this series of blog posts on positioning and go through it step-by-step, implementing every action step I’ve shared in those posts. At the end of the process, you’ll have totally revolutionized your positioning, and all it cost you was some time. (I’m giving you the dates for all the posts from this series in the P.S. below so you can go back and find them easily.)
- Or, if you know you need to revise your positioning, but you don’t have the time to do the work yourself, you can hire us to do it for you. With our Powerful Positioning service, we work with you to create a rock solid foundation for your consulting business.
Either of those approaches can revolutionize your standing in your field.
If you can afford to put in the sweat equity and you’d rather save some cash, you can do it the first way.
If you can afford to pay a little to have it done for you, thus saving you the time and effort, you can do it the second way.
What you can’t afford to do (if you want your business to thrive, anyway) is let it slide.
Because, like that car with the blinking “Check Engine” light, it isn’t going to fix itself.
If you’d prefer to hire us to do this essential work for you, all you have to do is reach out and schedule a call to sign up.
Click Here to Schedule a Call
Just think, for the cost of about one day’s consulting work, you can reframe your entire business for success moving forward. I think that’s a solid deal.
I look forward to hearing from you.
To Your Success,
Willy
P.S.–As promised, here are the dates of all of the posts in this series about positioning:
The Persuasive Persona: Jan. 2-Feb. 24
Ideal Client Avatars: March 3-April 15
Competitor Analysis: April 22-June 19
Offers: June 25-July 27
I hope you have great success tweaking your consulting business’s positioning.
And, as always, if you have a question, just hit me up at willy@edconsultantmarketing.com.
