Archives
Does What You Promise to Clients Align with Their Self-Interest?
In my last post, I talked about the importance of identifying your educational consulting company’s
Your Mission Driven Consulting Practice: Your Key to Focus and Motivation
This weekend, I watched my favorite pro football team, the Kansas City Chiefs, play poorly
What Is Business Coaching? It’s Seeing the “Check Engine” Light and Doing Something About It
We’ve all heard the saying, “If it’s not broken, don’t fix it.” That’s good advice.
Create a Product Bundle: One of the Easiest Ways to Differentiate Yourself From the Crowd
Well, we’ve almost reached the end of this series of posts about positioning. I know
The Power of a Name for Creating Grand Slam Offers
Over the past couple of weeks, I’ve shared several ways that you can create a
The Value Equation: Your Key to a Killer Offer
In my last few posts, I’ve been talking about how to take all that work
How to Differentiate Your Business: 3 Ways to Beat the Competition
In my last post, I shared one of the most important lessons you could ever
Forget Being Better–Be Different to Beat the Competition
Back in 2008, Garrett Camp and Travis Kalanick were standing in a cold rain, trying
How Do You Create Your Offer? Find the Intersection of These Three Things…
Over the past few months, I’ve gone deep on every aspect of positioning for your educational
Competition vs Collaboration: Your Educational Consulting Business is NOT a Zero Sum Game
I know that, in my recent posts, I may have portrayed competition as somewhat of
