Author: Willy Wood
What’s Keeping Your Avatar Up at Night? Identify Your Ideal Clients’ Pain Points to Sharpen Your Marketing Focus
In recent posts, I’ve been writing about how to create an Ideal Client Avatar (ICA) for your
What’s Your Ideal Client’s Favorite Hot Drink? Using Demographics and Psychographics to Flesh Out Your Ideal Client Avatar
In my last few blog posts, I’ve been laying the groundwork so you can understand
How to Use Audience Research to Identify Your Ideal Clients
In my last post, I introduced the topic of creating one or more Ideal Client
Who Are Your Ideal Clients? And How Many of Them Do You Need?
In my last post, I introduced you to the concept of the Ideal Client Avatar,
Nail Your Ideal Client Avatar and Focus Your Business Like Never Before
Over the past few posts, I’ve talked a lot about the first aspect of positioning
Bold Marketing: How an Us vs. Them Consulting Mindset Attracts Your Ideal Clients
In recent posts, I’ve shared my thoughts on how you can create a powerful Persuasive
Using Storytelling in Marketing: Storytelling Strategies to Supercharge Your Consulting Business Growth
The other day, I posted about one very particular kind of powerful story that everyone should be
Educational Consultants: Build Your Branding Campaign around Your Attractive Character
Back at the beginning of this series on positioning, I mentioned a critical point for
Building Trust with Clients by Sharing the Origin Story of Your Educational Consulting Business
Empathy vs. Credibility A few weeks ago, when I started this series of blog posts
Building Trust with Clients: Be Human and Avoid AI Slop
Today, you can’t throw a stick without hitting yet another headline screaming… “AI is Taking
