Category: Business Building
The Importance of Market / Offer Fit: Want Clients to Buy? Get this Right
My wife and I are big Olympics and Winter Olympics fans. We love all the
The “Bones” of Your Consulting Business: Ideal Client, Persuasive Persona, Competitive Niche
In my last post, I introduced you to an overview of what I call the Consulting
The Consulting Business Blueprint: Your Guide for Growing Your Educational Consulting Business
We all like to think we’re special. And you know what? We are! There’s literally no
Your Primary Role: The Key to Delivering on Your Business’s Promise
Over the past two posts, I’ve introduced you to two of the key elements you
Does What You Promise to Clients Align with Their Self-Interest?
In my last post, I talked about the importance of identifying your educational consulting company’s
Your Mission Driven Consulting Practice: Your Key to Focus and Motivation
This weekend, I watched my favorite pro football team, the Kansas City Chiefs, play poorly
What Is Business Coaching? It’s Seeing the “Check Engine” Light and Doing Something About It
We’ve all heard the saying, “If it’s not broken, don’t fix it.” That’s good advice.
Create a Product Bundle: One of the Easiest Ways to Differentiate Yourself From the Crowd
Well, we’ve almost reached the end of this series of posts about positioning. I know
The Power of a Name for Creating Grand Slam Offers
Over the past couple of weeks, I’ve shared several ways that you can create a
The Value Equation: Your Key to a Killer Offer
In my last few posts, I’ve been talking about how to take all that work
