Category: Positioning
Create a Product Bundle: One of the Easiest Ways to Differentiate Yourself From the Crowd
Well, we’ve almost reached the end of this series of posts about positioning. I know
The Power of a Name for Creating Grand Slam Offers
Over the past couple of weeks, I’ve shared several ways that you can create a
The Value Equation: Your Key to a Killer Offer
In my last few posts, I’ve been talking about how to take all that work
How to Differentiate Your Business: 3 Ways to Beat the Competition
In my last post, I shared one of the most important lessons you could ever
Forget Being Better–Be Different to Beat the Competition
Back in 2008, Garrett Camp and Travis Kalanick were standing in a cold rain, trying
How Do You Create Your Offer? Find the Intersection of These Three Things…
Over the past few months, I’ve gone deep on every aspect of positioning for your educational
Competition vs Collaboration: Your Educational Consulting Business is NOT a Zero Sum Game
I know that, in my recent posts, I may have portrayed competition as somewhat of
Gaps and Opportunities: Using Competitor Analysis to Guide Your Educational Consulting Business
Over the past few weeks, I’ve walked you step-by-step through a process for gathering information
The Social Proof Strategy for Competitor Analysis
It’s all well and good to put your best foot forward when speaking to your
Social Media Competitor Research: The Next Step in Your Competitor Analysis
In my last post, I had you do a little “stalking” of your top competitors
