Category: Positioning
Competitor Research and Analysis Next Steps: Identifying Your Competitors
One of my favorite things to do on a Saturday morning is to go to
Competitor Keyword Research: The Easy First Step in Finding Your Niche
In my last post, we started talking about the third key element to your positioning
Become a Category of One and Eliminate All Competition
Over the past couple of weeks, I’ve shared some information (OK, a LOT of information)
Client Transformation: The Ultimate Goal of Your Work with Your Ideal Clients
Over the past month-plus, we’ve examined Ideal Client Avatars–a single, fictional individual who represents a
Goals and Aspirations: Your Marketing Shouldn’t Be All About Pain
There’s a great quotation about goals and aspirations by the famous self-help author Napoleon HIll
What’s Keeping Your Avatar Up at Night? Identify Your Ideal Clients’ Pain Points to Sharpen Your Marketing Focus
In recent posts, I’ve been writing about how to create an Ideal Client Avatar (ICA) for your
What’s Your Ideal Client’s Favorite Hot Drink? Using Demographics and Psychographics to Flesh Out Your Ideal Client Avatar
In my last few blog posts, I’ve been laying the groundwork so you can understand
How to Use Audience Research to Identify Your Ideal Clients
In my last post, I introduced the topic of creating one or more Ideal Client
Nail Your Ideal Client Avatar and Focus Your Business Like Never Before
Over the past few posts, I’ve talked a lot about the first aspect of positioning
Bold Marketing: How an Us vs. Them Consulting Mindset Attracts Your Ideal Clients
In recent posts, I’ve shared my thoughts on how you can create a powerful Persuasive
