Category: Positioning
Gaps and Opportunities: Using Competitor Analysis to Guide Your Educational Consulting Business
Over the past few weeks, I’ve walked you step-by-step through a process for gathering information
The Social Proof Strategy for Competitor Analysis
It’s all well and good to put your best foot forward when speaking to your
Social Media Competitor Research: The Next Step in Your Competitor Analysis
In my last post, I had you do a little “stalking” of your top competitors
Competitor Analysis in Marketing: How to Use “Swipe Files” to Find and Dominate Your Niche
Generally speaking, people have a negative view of stalkers. And admittedly, most stalkers are creepy
Home Page Analysis: The Simple Next Step in Establishing Your Niche
Are you ready to find out exactly where you fit in the ecosystem of your consulting market?
Competitor Research and Analysis Next Steps: Identifying Your Competitors
One of my favorite things to do on a Saturday morning is to go to
Competitor Keyword Research: The Easy First Step in Finding Your Niche
In my last post, we started talking about the third key element to your positioning
Become a Category of One and Eliminate All Competition
Over the past couple of weeks, I’ve shared some information (OK, a LOT of information)
Client Transformation: The Ultimate Goal of Your Work with Your Ideal Clients
Over the past month-plus, we’ve examined Ideal Client Avatars–a single, fictional individual who represents a
Goals and Aspirations: Your Marketing Shouldn’t Be All About Pain
There’s a great quotation about goals and aspirations by the famous self-help author Napoleon HIll
