Category: Marketing
Your In House Email List: Your Consulting Business’s Biggest Asset
Imagine you had a brick and mortar store and you only had two kinds of
Your Marketing Message: Two Goals and Three Pathways
Over the past couple of months, I’ve sliced and diced the whole topic of Positioning
The Importance of Market / Offer Fit: Want Clients to Buy? Get this Right
My wife and I are big Olympics and Winter Olympics fans. We love all the
Goals and Aspirations: Your Marketing Shouldn’t Be All About Pain
There’s a great quotation about goals and aspirations by the famous self-help author Napoleon HIll
What’s Keeping Your Avatar Up at Night? Identify Your Ideal Clients’ Pain Points to Sharpen Your Marketing Focus
In recent posts, I’ve been writing about how to create an Ideal Client Avatar (ICA) for your
How to Use Audience Research to Identify Your Ideal Clients
In my last post, I introduced the topic of creating one or more Ideal Client
Who Are Your Ideal Clients? And How Many of Them Do You Need?
In my last post, I introduced you to the concept of the Ideal Client Avatar,
Nail Your Ideal Client Avatar and Focus Your Business Like Never Before
Over the past few posts, I’ve talked a lot about the first aspect of positioning
Using Storytelling in Marketing: Storytelling Strategies to Supercharge Your Consulting Business Growth
The other day, I posted about one very particular kind of powerful story that everyone should be
Educational Consultants: Build Your Branding Campaign around Your Attractive Character
Back at the beginning of this series on positioning, I mentioned a critical point for
