Category: Marketing
Who Do You Serve? Creating Your Customer Avatar
Creating your customer avatar is one of the most important steps you can take in your consulting business to nail down your niche.
Achieving Guru Status: A 7-Step Process for Becoming a Recognized Leader in Your Field
Being an expert isn’t enough for consulting success. You must achieve guru status, which means building and managing a tribe.
Niche It, Then Twist It: How to Find a Niche Market for Your Educational Consulting Business
To successfully carve out a niche market for your educational consulting business, you need to find a niche, then twist it
