For the purposes of this website, “intermediate” level consultants are those who have passed the start-up phase of building their businesses and have settled into a work flow. These consultants are typically 3-5 years into their consultancies and still have much to learn about how to maximize their businesses. If this describes you, the following posts should be helpful.
Social Media vs. Website: Which is Best for Your Business? You know the old question, “Which came first, the chicken or the egg?” Have you ever actually tried to think about that for a minute? Makes your brain hurt, doesn’t it? Well, there’s a similar brain freeze that consultants often encounter when they’re just getting … Read more
There are many social media benefits for business, but it’s not a panacea. Knowing these social media pros and cons will help you with your social media strategy.
Smart consultants use SEO optimization for their websites. If your site isn’t getting the traffic you need or converting well, an SEO audit may be the answer.
If you blog, you’re probably constantly scrounging for SEO blog tips. If so, you’ll want to scarf up these 7 tips for creating an SEO friendly blog.
If you’ve been blogging but your blog isn’t rising up the search rankings, you need to use some basic tactics to start getting traction.
There are many SEO research tools, but which one is best for your business? Here’s our review and recommendations.
In a recent blog post, I talked about SEO vs. PPC, including the pros and cons of each. In the final analysis, I suggested that a comprehensive search engine marketing (SEM) strategy including a synergistic combination of paid and unpaid marketing was the best approach. Today, I want to zero in a little bit on … Read more
If you’re like most consultants, you have a website. And, if your website is like most consultants’ websites, it’s just sitting there, getting very little traffic. And when you look for it on Google, you have dig pretty deep to find it. This can be pretty discouraging (not to mention not very helpful for your … Read more
Resolve to build your educational consulting business in 2020
Educational consultants can learn a lot from Starbucks about growing their businesses by building community
