1-to-1 Business Coaching Services for Educational Consultants
Sometimes all you need to take your educational consulting business to the next level is a little help with a one-off project (like having a ghostwriter create a lead magnet or ebook for you) or an on-going project within your business (like a monthly newsletter or social media content production). That’s why we offer our Custom Content Solutions to our clients.
But then there are those times when you need help that’s a little more robust…
- Maybe you’re a bit lost about your strategy for moving your business forward and you realize that you need someone with experience to walk you through the business-building process step-by-step.
- Maybe you have a strategy in mind and know what pieces you want included in your business model, but you need someone to show you how to organize all those pieces and put the puzzle together so everything works seamlessly.
- Maybe you need help setting up your back-end, behind the scenes systems—getting leads, contracting, invoicing, etc.—so your business runs more smoothly
- Maybe you want to learn the steps for growing a business, but you want to do the work yourself so you won’t always be dependent on someone else for your business’s success.
- Or maybe you just need an accountability partner, someone who’ll support you and give you a well-timed (and well-intentioned) kick in the butt when you need it.
If one or more of the above statements describes you, our 1-to-1 Coaching might be just what you need…
Why Coaching is Important
The truth is, we all need a little help sometimes. And that goes double for business owners. After all, if we all knew everything we needed to know to run a successful business right out of the gate, half of all new businesses wouldn’t go belly up within five years.
With our 1-to-1 Coaching, we provide all the help you need to make your educational consulting business more strategic, profitable, and scalable, including:
- Personal guidance from a coach who has the experience of building a successful six-figure educational consulting business himself
- A big-picture plan for what a successful educational consulting business looks like when fully built out (Ed Consultant Marketing’s time-tested Consulting Business Blueprint)
- Strategic planning to co-create your own specific business model and the plan to build it step by step
- Ongoing support in the form of regular coaching calls and unlimited email communication between calls to keep your momentum rolling
Intrigued? Schedule a free discovery call to learn how to grow your consulting business through our 1-to-1 Coaching.
“I’ve recommended [Willy] to other educational consultants, and I’ll do so again.”
“Before working with Willy, the idea of something like a sales funnel was mysterious and overwhelming. But Willy laid out the steps for me in a way that was not only doable, but ultimately profitable. That was the case for all of the projects we tackled together.
“He was always willing to answer questions, and he was as committed to my success as I was. I’ve recommended him to other educational consultants, and I’ll do so again.”
Rae Pica
Early Childhood Education Expert
raepica.com
The Consulting Business Blueprint
To create a successful educational consulting business, your business will need to progress through specific stages as it grows. That’s what our Consulting Business Blueprint is all about.
Having a proven model for what to do and when to do it is crucial for eliminating wasted time and getting you to increased profitability faster.
The Four Stages of Business Growth:
Stage 1
Positioning
This foundational stage is where you identify and define your Ideal Customer Avatar, identify the problems they have that you can solve and the language they use to describe those problems, research the competitive landscape in your niche, design your Irresistible Offer(s), create your Magical Marketing Message, and build out your niche website that establishes you as an authority in your field. Laying the groundwork in stage one sets you up for success going forward.
Stage 2
Marketing
Once you have your Irresistible Offer and messaging created, it’s time to drive traffic to your website and turn that traffic into an in-house email list. Crucial elements to establish at this stage include a systematic lead generation process, a lead magnet to offer value to your leads and turn them into opt-ins, and a content marketing strategy to build a relationship with them and (periodically) to pitch them your offer(s). By establishing your marketing message and establishing your list building strategies in stage two, you’ll substantially increase the number of clients you attract.
Stage 3
Scaling
Once you get stages 1 and 2 running smoothly, you’ll eventually reach a point where you have more business than you can handle of the high-touch, low-volume variety (speaking, consulting, coaching). Your time will be maxed out and your business will plateau—unless you move into stage three, that is. At this stage, for your business to continue to grow, you’ll have to create one or more products (think ebooks, books, online courses, group coaching programs, etc.) that, while low touch, can be scaled to high volume to vastly increase your business’s profit potential. At this stage, if you haven’t done so already, you’ll also likely need to add help in the form of employees or outsource more work to freelancers.
Stage 4
Expand or
Exit
If you’ve done well in stages one through three, you’ll have a mature, highly-profitable consulting business model in place. At this point, you can choose to continue to milk the profits of your current model—many highly successful consultants are content to do so. Or, if you want to max out the potential of your business, there are two routes you can take. You can (1) choose to further scale by including more people (for example, through a train-the-trainer model) and/or by adding more product offerings, or (2) you can pursue an exit strategy and position the business to sell to a buyer for a big payday. If this is your ultimate goal, it’s definitely doable.
That’s the gist of Ed Consultant Marketing’s Consulting Business Blueprint. There’s a great deal of fine detail and intermediate steps within each stage, of course, but this gives you the big picture.
When you join us as a 1-to-1 Coaching client, the first thing we’ll do is diagnose what stage your business is currently in. We’ll then co-create a growth strategy and step-by-step plan to start you moving through the stages.
Does that sound like the kind of guidance you’ve been looking for?
“He has helped me immensely in establishing my niche”
“While I have a few decades of experience as an educator under my belt, I had hardly any knowledge about how to build my consulting business. Thankfully, I met Willy. He has helped me immensely in establishing my niche in the world of educational consulting and the foundational aspects of a fledgling business. Willy has held me accountable (and I personally need someone in my life to do so) while gently guiding me through each step.
“Thankfully, Willy can write, too! He wrote the beautiful and compelling copy for my website with attention to audience and SEO (yeah, that was new to me. Search Engine Optimization). I am still working with Willy to continue to grow my business. And I am deeply grateful for his mentorship.”
Patty McGee
Educational Consultant
www.pattymcgee.org
Our 1-to-1 Business Coaching Process
STEP
1
Discovery Call:
You reach out to us and schedule a free discovery call. We’ll ask a few questions to find out your current situation and what you’d like to achieve in your business. If we’re a good fit for each other, we’ll talk next steps. If we’re not, no worries. We’ll do our best to point you in a direction that will be beneficial for you. Important: We only work with a small number of 1-to-1 Coaching clients at a time, so we’re highly selective.
STEP
2
Onboarding, Values and Vision Call:
If we’re a fit and you sign up for our coaching services, we’ll get you onboarded and schedule your first coaching call—what we call a Values and Vision call. The purpose of this call is for us to get a clear picture of your values and the big picture vision you have for your business, including revenue goals and the impact you want to make in the world.
STEP
3
Strategy Call:
With the big picture established, it’s time to talk strategy. In other words, how are we going to get you from Point A (where you are currently in your business) to Point B (where you’ve achieved your dream business)? This is a nitty-gritty discussion that identifies, out of all the possible pathways for achieving your goals, which ones are the best fit for your personality, skill set, and timeframe.
STEP
4
Goals and Objectives:
Between our Strategy Call and your first regular coaching call, we bring our experience to bear and do the hard work of creating a detailed, step-by-step plan for your business growth. We create this personalized plan in a Google doc that acts as a living and growing document throughout our time working together. With this plan in hand, you’ll always know exactly where you are in the growth process and what needs to be done next.
STEP
5
Ongoing Work:
Once we’ve delivered your personalized business growth plan, it’s time to roll up our sleeves and get to work. We’ll schedule regular check-in calls (generally about three times a month, though they can be more frequent, if needed). We’ll discuss your progress and assign you your homework (yes, you do have homework; no, there’s no written exam) to be completed before our next call. When you achieve one objective, we move on to the next one. That’s all there is to it!
STEP
6
Reflect and Reenroll:
As we approach the end of our contracted coaching period (we contract in 6-month stretches), we’ll have a Reflection Call where we look back at the progress you’ve made and what still needs to be achieved in your business. If it would be beneficial for you to continue working with us, we’ll get you reenrolled and rock on without missing a beat.
To get started, just hit the button to schedule your free Discovery Call.
“A big turning point for me.”
“I really value all of the input Willy gave me during the time he was coaching me. Helping me to find the balance between working ON my business vs. working IN my business was invaluable. He also helped me learn how to identify and speak the language my clients use when they describe their problems. That was a big turning point for me!”
Colleen Schmit
Teacher, Author, Speaker, Consultant crisscrossapplesaucebook.com
The Best Time to Plant a Tree…
You’ve probably heard the Chinese proverb...
“The best time to plant a tree was 20 years ago. The second-best time is now.”
That’s a great saying because it contains two gold nuggets of truth:
- If you don’t take action, somewhere down the road, you’ll regret it, and…
- If you didn’t take action when you should have, it’s never too late to do so.
-
So, the question is, are you ready and willing to invest in yourself the way you ask your clients to invest in you? Are you ready to take action now to build your business the right way? Or are you going to be looking back 20 years from now, wishing that you had “planted the tree” to grow your business?
We’ve worked with a lot of consultants, and we’ve realized that basically they fall into two groups: - Those who are willing to invest in themselves and do the work necessary to achieve success
- And those who talk a good game, but don’t really want to put in the work.
It took us a while to learn this, but once we did, we got much pickier about who we worked with. The truth is, it’s no fun working with a consultant who won’t do what they need to do, even when it’s their own success on the line.
We can help you plan the work, but we can’t work the plan for you. That’s on you.
Only you can decide if you’re ready to stop thinking about growing your business and actually get it done. If you’re ready to take action, we’re here for you. Let’s do this!
Is Our 1-to-1 Coaching for You?
We work with…
-
Educational consultants who work with teachers (any grade level, pre-K to university) or educational
leaders -
Educational consultants in any content area (math, language arts, history, early childhood, you name
it) -
Consultants who see themselves primarily as authors (of educational materials), speakers (keynoters
and workshop presenters), or coaches -
We also work with small educational businesses selling curriculum and instruction materials for
educators, as well as educational non-profits
We don't work with…
- People who help parents get their soon-to-be high school grads into the college of their choice (these people also call themselves “educational consultants.” We mention this to avoid confusion)
- Educators creating materials to sell on mass market sites like Teachers Pay Teachers (nothing against TPT, but that’s a whole different business model)
- Educational consultants who are intent on just dabbling with a consulting business “on the side.” We only work with consultants who want to grow a serious business that makes an impact
