Today, you can’t throw a stick without hitting yet another headline screaming… “AI is Taking

Over the past few blog posts, I’ve been talking about positioning for your educational consulting business, which

Nobody’s perfect. If you’ve spent any amount of time on the planet, you know that.

In my last post, I introduced the concept of the "Persuasive Persona." This is the

Writing a blog is a lot of work. So is writing a book. If you want to do both, the smart approach is to “blog your book,” to be intentional about the content you produce so you achieve both goals without a lot of extra work.

There are five reasons why consultants should use an e-newsletter as a major pillar of their marketing.

Professional web copywriters follow a number of rules when writing text: keep it simple, use the vernacular, write in the language of the prospective client, etc. That’s why copy written by a professional outperforms copy written by most site owners.