Writing a blog is a lot of work. So is writing a book. If you want to do both, the smart approach is to “blog your book,” to be intentional about the content you produce so you achieve both goals without a lot of extra work.

There are five reasons why consultants should use an e-newsletter as a major pillar of their marketing.

Professional web copywriters follow a number of rules when writing text: keep it simple, use the vernacular, write in the language of the prospective client, etc. That’s why copy written by a professional outperforms copy written by most site owners.