As an educational consultant, one of the fastest ways to establish authority in your field is through writing. This can include blog posts, e-books, and books published through traditional publishers. For those who don’t enjoy writing or don’t have the time to do it, ghostwriting is an alternative.
Writing a blog is a lot of work. So is writing a book. If you want to do both, the smart approach is to “blog your book,” to be intentional about the content you produce so you achieve both goals without a lot of extra work.
There are five reasons why consultants should use an e-newsletter as a major pillar of their marketing.
Professional web copywriters follow a number of rules when writing text: keep it simple, use the vernacular, write in the language of the prospective client, etc. That’s why copy written by a professional outperforms copy written by most site owners.
