Time management is the biggest obstacle for new consultants. The main challenges are (1) there’s too much to do, (2) you have to be your own boss, and (3) you have to learn how to handle distractions.

Creating a customer avatar takes work, but keyword research can help you create a detailed avatar that will serve your business needs well.

A couple of weeks ago, I wrote about identifying a niche you can compete in

Focusing on your true fans, your ideal clients, is the best way to grow your consulting business.

Resolve to build your educational consulting business in 2020

Educational consultants can learn a lot from Starbucks about growing their businesses by building community

Building a business requires intensity, consistency, and patience–but it also requires working smart in addition to working hard, and part of working smart means outsourcing those marketing and copywriting tasks that aren’t in your wheelhouse.

Loose-tight thinking can be used to identify those tasks you need to retain control of and those you can outsource. These choices are crucial when setting up your website to successfully market your business.

When setting up your educational consulting website, sequence matters. First, get clear on your goals for your website. Next, write (or have a copywriter write for you) your website copy. Finally, hire a website designer. NEVER hire a designer before writing your copy. This post explains why.

When preparing to write your website, there are three questions you must answer: Who are you? Who is your ideal client? And what is the main purpose of your website? Don’t even think about writing your website’s copy before knowing the answers to these three questions.

When starting an educational consulting business, you must make many decisions. Three of the most important are: What’s the best time to do something? Who are the right people to listen to (or avoid)? And what’s the most important thing to do? This post answers these questions for your new business.