Custom Content Solutions for Your Educational Consulting Business
Need a Job Done (and Done Right), But Don’t Have the Bandwidth to Do it Yourself? We Can Help!
We understand that there are times when you need to do something to take your educational consulting business to the next level—whether that be to create a lead magnet to grow your email list, start a newsletter to engage your audience, increase the amount of blog content you generate, or up your social media presence.
But we also understand that many educational consultants aren’t able to take the necessary steps for one reason or another. It could be that you…
- Don’t have the time to do it—Maybe you’d love to do the job yourself and you have the skills to do it, but you’re limited in the amount of time you have. This is very commonly the case for busy educational consultants who are solopreneurs.
- Don’t have the inclination to do it—Maybe you might be able to spare the time to do the task, but your heart just isn’t in it. For example, some consultants see the value of putting out a regular newsletter to their audience, but it’s just not something that excites them, so they never get around to it.
- Don’t have the skills to do it—We’re all good at different things. You might be a great talker, which makes you fabulous as a keynote speaker, workshop presenter, or podcaster. But maybe writing isn’t your thing, so while you’d love to have regular blog content for your website or an ebook to sell to your audience, you know the quality of the work wouldn’t be up to par if you did it yourself.
Bottom line, there are times in every educational consultant’s business trajectory where you need to create content (either as a one-off or on a continuing basis) in order to raise your company’s profile and better serve your audience, but you just can’t seem to get it done for one reason or another.
And if you don’t feel like you can do the job yourself, you really only have two choices:
1.
Find a highly qualified content creator to do it for you or
2.
Continue to put it off and stay stuck as your business slowly loses steam.
We think you’ll agree that option #1 is clearly the best route for your long-term business success. But you might be wondering what the pros and cons would be of outsourcing one or more jobs instead of trying to do it in-house.
Let’s take a look at that…
Outsourcing—Advantages and Disadvantages
Advantages...
Disadvantages...
Advantages...
- Speed: Outsourcing lets you get the task done quickly while you complete other tasks in your business, resulting in faster growth
- Focus on Core Tasks: Outsourcing a task that lies outside of your core skill set allows you to spend more time working in your areas of strength
- High Quality Work: Hiring an expert content creator allows you to get quality work done (that has your name on it)
- Better Customer Experience: Outsourcing some customer-facing aspects of your business—thought-leadership content, social media content, email marketing—helps you engage and build a relationship with your audience
- Gain a Competitive Edge: If you’re competing with other consultants in your niche and you outsource one or more aspects of your content creation, you’ll quickly gain a competitive advantage over competitors who choose not to outsource such work
Disadvantages...
- Losing Direct Control of the Work Product: When you’re a solopreneur, your business is your baby. Which means it’s often hard to let someone else produce content for the business.
- Outsourcing a task requires you to step back and put yourself in a Project Manager role, which can be new and uncomfortable for some people.
- Some Handholding Required: When you hire someone else to create something for your business, you still have to give them some background on your business and enough input and guidance for them to do a good job. You can’t be totally hands-off.
-
It Will Cost You Some Money: If you’re going to hire someone to create content for you, you’ll obviously have to pay them for the work.
You have to balance the loss of some money in the short-term with the opportunity to make more money in the long-term by growing the business.
If, after weighing the pros and cons of outsourcing, you’re ready to talk about what that might look like for your business, let’s schedule a call to talk through the options.
A Short List of the Custom Content Solutions We Can Provide for You…
Ebook Writing
Whether you want an ebook
created to use as a lead magnet or
as a product you can sell to your
clients, we’ve got you covered with
our ebook writing services.
Website Audits
currently have a website and you’re
not sure if you need to revise it, we
can do a detailed analysis of your
site and provide a report that lays
out its strengths and weaknesses. If
you then decide that you’d like us
to revise the site for you, we’ll
subtract half the cost of the audit
from the final project price.
Social Media Marketing
it can also be a big time suck if not
done correctly. If you’re looking for a
social media marketing specialist to
help you do it the right way, look no
further! Our social media marketing
services include planning your
content calendar, writing your posts,
and using scheduling software to
make sure everything goes out on
time. We also help you create the
perfect balance of more engaging,
personal posts and more
transactional posts designed to sell
your products or services.
Book Launches
a credibility booster for your
business? That’s a great plan! But
make sure you don’t make the
mistake so many consultants have
made of writing a book that just
disappears and never brings any
attention to your business. The way
to avoid this fate is to plan a killer
book launch that ensures your book
gets the attention it deserves upon
launch. With our book launch
marketing plan services, we work
with you to co-create a plan for your
launch. You can then either put the
plan into action yourself, or you
could hire us to do some parts of
the launch for you.
Website Writing
website is the hub of your
business. As such, it needs to
speak to your ideal clients in their
own language and convince them
to hire you. If you have a website
that’s not getting the traffic you
need and/or not converting the
traffic you are getting into paying
clients, we can revise it for you. If
you’ve yet to create a website for
your consulting business, we can
write it for you from scratch.
Newsletter Writing
to send out to your list, we can
create it for you using newsletter
best practices. We can provide
you with a monthly newsletter, a
bi-weekly newsletter, or a weekly
newsletter (or even multiple times
per week).
Blog Post Writing
us ghostwrite their blogs for them.
Our blog writing services include
doing keyword research for you to
make sure the posts we write
perform well in search, co-creating a
content calendar for your posts
several months in advance, and
writing the posts themselves. Again,
we can blog for you once a month,
every other week, or even once a
week.
Email Marketing Sequences
sequence written to welcome new
opt-ins to your list and onboard
them as engaged new followers?
We can do that. Need an
automated sales sequence that you
can use to launch a new product,
service, or event? We can do that,
too. We also write reengagement
sequences, cart abandonment
sequences, and many other types
of emails that can radically boost
your conversions.
If any of the tasks listed here sound like something you could use, let’s schedule a time to talk about it.
Still not sure we can help? Don’t take our word for it. Here’s what a few of our recent clients have to say about the quality of our work:
“I am continually impressed by his exceptional writing
skills and professionalism.”
“I’ve had the pleasure of working with Willy on several content projects, and I am continually impressed by his exceptional writing skills and professionalism.
“Willy incorporates his experience as an educator to convert complex ideas into easy-to-understand concepts. He’s a skilled writer and strategic thinker, providing valuable insights that have helped shape our content strategy.
“Willy’s collaborative spirit is a testament to his commitment and will undoubtedly make him a valuable contributor to any organization.”
Emjae
CEO, Writeheadspace
writeheadspace.com
“He did such an excellent job writing in my voice…”
“I hired Willy to write my website, and he did a very professional job. My clients have commented that I have a great website that’s exceptionally clean and easy to read and navigate. He did such an excellent job writing in my voice that when I read it, it felt natural to me, like I had written it myself—however, with correct grammar, spelling, and conciseness. Thank goodness for Willy because my grammar, spelling, and sentence structure are not good.
“He did the work in a timely manner and provided what he promised, and even added extras. I would highly recommend Willy’s work to those looking for a professionally written website.”
Sarah Tucker Poff
Educational Consultant and Storyteller
multimedia-storyteller.com
“…significant increases in organic traffic through SEO and social media channels.”
“I worked alongside Willy for 2.5 years, where he helped to plan and create key content assets for Mirasee and its portfolio companies. Willy has been instrumental in developing and growing Mirasee’s presence by supporting the content team with his years of experience in content strategy and implementation.
“Through Willy’s insights and content creation, Mirasee’s content team has seen significant increases in organic traffic through SEO and social media channels.
Andrew Folkler
Content Writer and Project Manager
mirasee.com
“His writing consistently meets our highest standards and provides immense value to our audience.”
“Willy’s meticulous research skills and superior analytical abilities ensure that his content is not only engaging, but also deeply informative and insightful. His high levels of professionalism and dedication to quality make him an invaluable asset. His writing consistently meets our highest standards and provides immense value to our audience.”
Tara Malone
Content Manager
mirasee.com
Ready to See How We Can Speed Up Your Business Growth with Our Content Creation Solutions? Schedule a Call Today!
