There’s timeless wisdom in the classic film City Slickers.
In one iconic scene, the cowboy Curly (played by the late, great Jack Palance) holds up a single finger and tells Billy Crystal’s character, “One thing. Just one thing. You stick to that and everything else don’t mean [expletive].”
Here’s the clip:
This advice doesn’t just apply to wrangling cattle — it’s a powerful truth for educational consultants, too. And great advice if you’re looking to grow your consulting business through strategic content marketing.
The Trap: Doing Too Much at Once
Educational consultants often wear many hats. One day you’re updating your blog, the next you’re editing a podcast, planning social media content, and prepping a webinar. It’s exhausting — and counterproductive.
The belief that “doing more” will get you more clients is a common mistake. In reality, doing less — strategically — is often the fastest way to grow.
In my last post, I talked about how you need to be intentional in planning your content. And part of that intentionality is making sure you’re not trying to do too much.
Why a Focused Marketing Strategy Works
Here’s the truth: spreading your energy across too many content channels or platforms means you never get great at any one thing. That limits your reach and your results.
If you want to grow your consulting business, the solution is to implement a focused marketing strategy:
🔑 Choose one primary platform or content format, and master it.
Instead of being average across five channels, be exceptional on one. That’s how thought leaders are made — and how clients are won.
The One-Platform Strategy for Consultants
✅ Step 1: Pick One Platform
Where are your ideal clients spending time? For most consultants, it’s LinkedIn. For others, maybe it’s Instagram or a specific education-focused network.
Spend at least 80% of your content energy on the one platform where your target audience is most active.
✅ Step 2: Cut Back on the Rest
You don’t have to delete other accounts — but stop trying to keep up everywhere. Use the remaining 20% of your time to lightly repurpose your top-performing content for one or (at most) two secondary platforms.
✅ Step 3: Increase Frequency and Consistency on Your Primary Channel
If you’re posting once a week, increase it to twice. If you’re already at two, bump it to three. Consistency and visibility are what build trust, engagement, and authority over time.
This isn’t about working harder — it’s about focusing smarter.
Extend the Focused Strategy Beyond Social Media
This focus mantra should apply across your entire content strategy.
- Are you trying to write a blog, launch a podcast, and film YouTube videos at the same time?
- Take a step back. Look at the results.
- Identify the one channel that’s driving the most leads or engagement. (If it helps to visualize Curly holding up his finger, so be it.)
Once you find that one channel, double down. Improve quality. Increase frequency. Show up consistently. Cut the rest (for now).
Example: If your blog drives the most traffic, commit to publishing every week instead of every other week. Let that content become a lead magnet, SEO asset, and shareable resource.
The Real Way to Grow Your Consulting Business
If your goal is to grow your consulting business, the most effective strategy isn’t doing more — it’s doing less, better.
Focusing on one content channel and showing up with value and consistency helps you:
- Attract more of the right clients
- Build a stronger reputation
- Stay top-of-mind in your niche
- Reduce overwhelm and burnout
It’s a focused marketing strategy that works — and it’s easier to maintain over time.
Done-For-You Content Marketing for Consultants
Know you need consistent content to grow, but don’t have the time (or team) to write it yourself?
We help educational consultants and solopreneurs like you publish thought-leadership content without writing a single word.
✅ Blog posts
✅ Social media content
✅ Lead magnets
✅ eBooks and more
We ghostwrite strategic content that positions you as the expert — with your voice, your ideas, and your name on it.
👉 Schedule a Free Call to see how we can help you grow your consulting business with content that converts.
