What 1,000 True Fans Can Do For Your Consulting Business
Focusing on your true fans, your ideal clients, is the best way to grow your consulting business.
Willy Wood
20 for 2020: This Year’s Most Important Resolutions for Educational Consultants
Resolve to build your educational consulting business in 2020
How to Turn Your Consulting Business into a “Community”: Lessons Learned from Starbucks
Educational consultants can learn a lot from Starbucks about growing their businesses by building community
Why You Need an E-mail Newsletter for Your Consulting Business
There are five reasons why consultants should use an e-newsletter as a major pillar of their marketing.
What Does a Copywriter Do?
Professional web copywriters follow a number of rules when writing text: keep it simple, use the vernacular, write in the language of the prospective client, etc. That’s why copy written by a professional outperforms copy written by most site owners.
List Building 101: Or, Fishing (the Right Way) for Dollars
List building and effective e-mail marketing involves a four or five step process: have a good lead generation magnet, have an e-mail program, have an autoresponder e-mail sequence, market to your list regularly, and (optionally) have a professional copywriter set this up for you.
Three Key Practices to Promote Long-term Success for Your Consulting Business (And Anything Else in Life)
Building a business requires intensity, consistency, and patience–but it also requires working smart in addition to working hard, and part of working smart means outsourcing those marketing and copywriting tasks that aren’t in your wheelhouse.
Loose-Tight Thinking and What it Means for Your Website
Loose-tight thinking can be used to identify those tasks you need to retain control of and those you can outsource. These choices are crucial when setting up your website to successfully market your business.
The Importance of Doing Things in the Right Order
When setting up your educational consulting website, sequence matters. First, get clear on your goals for your website. Next, write (or have a copywriter write for you) your website copy. Finally, hire a website designer. NEVER hire a designer before writing your copy. This post explains why.
The Three Big Questions You Need to Answer Before Launching Your Consulting Website
When preparing to write your website, there are three questions you must answer: Who are you? Who is your ideal client? And what is the main purpose of your website? Don’t even think about writing your website’s copy before knowing the answers to these three questions.
