Being an expert isn’t enough for consulting success. You must achieve guru status, which means building and managing a tribe.

A couple of weeks ago, I wrote about identifying a niche you can compete in

If you’re like most consultants, you have a website.  And, if your website is like

To successfully carve out a niche market for your educational consulting business, you need to find a niche, then twist it

Focusing on your true fans, your ideal clients, is the best way to grow your consulting business.

Resolve to build your educational consulting business in 2020

Educational consultants can learn a lot from Starbucks about growing their businesses by building community

There are five reasons why consultants should use an e-newsletter as a major pillar of their marketing.

Professional web copywriters follow a number of rules when writing text: keep it simple, use the vernacular, write in the language of the prospective client, etc. That’s why copy written by a professional outperforms copy written by most site owners.

List building and effective e-mail marketing involves a four or five step process: have a good lead generation magnet, have an e-mail program, have an autoresponder e-mail sequence, market to your list regularly, and (optionally) have a professional copywriter set this up for you.