Author: Willy Wood
Take Your Personal Branding Campaign for Your Educational Consulting Business to the Next Level by Being “3X You”
Over the past few blog posts, I’ve been talking about positioning for your educational consulting business, which
Want to Grow Your Educational Consulting Business? Don’t Hide Your Character Flaws
Nobody’s perfect. If you’ve spent any amount of time on the planet, you know that.
By All Means, Establish Authority in Your Marketing–But Be Sure to Balance Personal and Professional Characteristics
In my last post, I introduced the concept of the "Persuasive Persona." This is the
Empathy vs Credibility for Educational Consultants: Establish Authority by Balancing These Two Critical Factors
You’ve heard of the “sweet spot,” right? The term is often used in sports. For
Your Content Marketing Checklist for Growing Your Audience
Do you have a favorite retailer that you buy from over and over–even if their
Competence vs. Empathy: How to Build Trust in a Relationship with Your Ideal Clients
I hate braggarts with a passion, even when the person doing the bragging truly IS
Boost Your Know Like Trust Factor and Find Your Tribe–By Being Yourself
Back in high school (many, many moons ago), I was a popular kid. Maybe not
Building Trust with Clients: Using Content Consistency to Boost the Know Like Trust Factor
A while back, I was sitting at my computer with my finger poised over the
Create a Web of Interconnected Awesomeness: Ideas for Repurposing Your Thought Leadership Content
It seems like everybody extols the virtues of being spontaneous. “Seize the moment!” they say.
Content Marketing for Educational Consultants: Why Focusing on ONE Thing Can Grow Your Consulting Business
There’s timeless wisdom in the classic film City Slickers. In one iconic scene, the cowboy
