Which SEO Keyword Research Tool is Best for Your Business?
There are many SEO research tools, but which one is best for your business? Here’s our review and recommendations.
“The Conversation in Your Client’s Head”: Using Keyword Research to Flesh Out Your Customer Avatar
Creating a customer avatar takes work, but keyword research can help you create a detailed avatar that will serve your business needs well.
Commanding Authority in Your Niche: 7 Ways to “Be”
Becoming an authority in your niche requires you to be focused, to be seen in multiple places in your market, to be productive, to be bold, to be helpful, to be a leader, and to be human.
Fleshing Out Your Customer Avatar: Bringing Your Ideal Clients to Life
A customer avatar is one of the most important documents you can create for your business. Flesh out your avatar with demographic data, keyword research, and social media research.
Developing a Comprehensive SEO Strategy: Using the Three Types of SEO to Take Your Website to the Top
In a recent blog post, I talked about SEO vs. PPC, including the pros and cons of each. In the final analysis, I suggested that a comprehensive search engine marketing (SEM) strategy including a synergistic combination of paid and unpaid marketing was the best approach. Today, I want to zero in a little bit on … Read more
Who Do You Serve? Creating Your Customer Avatar
Creating your customer avatar is one of the most important steps you can take in your consulting business to nail down your niche.
Achieving Guru Status: A 7-Step Process for Becoming a Recognized Leader in Your Field
Being an expert isn’t enough for consulting success. You must achieve guru status, which means building and managing a tribe.
7 Steps for Dominating Your Niche
A couple of weeks ago, I wrote about identifying a niche you can compete in within your broader market and how crucial that is for the success of your young consulting business. Because the truth is, if you try to sell to everyone, you’ll end up selling to no one. In that post, I gave … Read more
SEO vs. PPC: What’s Best for Your Consulting Business?
If you’re like most consultants, you have a website. And, if your website is like most consultants’ websites, it’s just sitting there, getting very little traffic. And when you look for it on Google, you have dig pretty deep to find it. This can be pretty discouraging (not to mention not very helpful for your … Read more
Niche It, Then Twist It: How to Find a Niche Market for Your Educational Consulting Business
To successfully carve out a niche market for your educational consulting business, you need to find a niche, then twist it
