For the purposes of this website, “beginner” level consultants are those in the process of starting a consulting business or who are still in the first couple of years of their business and who have little or no business and marketing experience. If this describes you and you’d like to learn the basics of running a successful consulting business as a solopreneur, the following posts will help.
Creating a customer avatar takes work, but keyword research can help you create a detailed avatar that will serve your business needs well.
A customer avatar is one of the most important documents you can create for your business. Flesh out your avatar with demographic data, keyword research, and social media research.
Creating your customer avatar is one of the most important steps you can take in your consulting business to nail down your niche.
A couple of weeks ago, I wrote about identifying a niche you can compete in within your broader market and how crucial that is for the success of your young consulting business. Because the truth is, if you try to sell to everyone, you’ll end up selling to no one. In that post, I gave … Read more
To successfully carve out a niche market for your educational consulting business, you need to find a niche, then twist it
Professional web copywriters follow a number of rules when writing text: keep it simple, use the vernacular, write in the language of the prospective client, etc. That’s why copy written by a professional outperforms copy written by most site owners.
List building and effective e-mail marketing involves a four or five step process: have a good lead generation magnet, have an e-mail program, have an autoresponder e-mail sequence, market to your list regularly, and (optionally) have a professional copywriter set this up for you.
Building a business requires intensity, consistency, and patience–but it also requires working smart in addition to working hard, and part of working smart means outsourcing those marketing and copywriting tasks that aren’t in your wheelhouse.
Loose-tight thinking can be used to identify those tasks you need to retain control of and those you can outsource. These choices are crucial when setting up your website to successfully market your business.
When setting up your educational consulting website, sequence matters. First, get clear on your goals for your website. Next, write (or have a copywriter write for you) your website copy. Finally, hire a website designer. NEVER hire a designer before writing your copy. This post explains why.
