Category: Website
By All Means, Establish Authority in Your Marketing–But Be Sure to Balance Personal and Professional Characteristics
In my last post, I introduced the concept of the "Persuasive Persona." This is the
Empathy vs Credibility for Educational Consultants: Establish Authority by Balancing These Two Critical Factors
You’ve heard of the “sweet spot,” right? The term is often used in sports. For
Competence vs. Empathy: How to Build Trust in a Relationship with Your Ideal Clients
I hate braggarts with a passion, even when the person doing the bragging truly IS
Website vs. Social Media: Which is the Best Strategy in Business?
Social Media vs. Website: Which is Best for Your Business? You know the old question,
How an SEO Audit Can Benefit Your Consulting Business
Smart consultants use SEO optimization for their websites. If your site isn’t getting the traffic you need or converting well, an SEO audit may be the answer.
