Clients are the lifeblood of a service business, so lead generation is the crucial first step in getting prospective clients to opt-in to your e-mail list. It’s important then to build relationships with these prospective clients over time by giving them valuable information so that they see you as an expert and so that, when they’re ready to hire someone, you are top of mind.
Creating a customer avatar takes work, but keyword research can help you create a detailed avatar that will serve your business needs well.
Becoming an authority in your niche requires you to be focused, to be seen in multiple places in your market, to be productive, to be bold, to be helpful, to be a leader, and to be human.
A customer avatar is one of the most important documents you can create for your business. Flesh out your avatar with demographic data, keyword research, and social media research.
Being an expert isn’t enough for consulting success. You must achieve guru status, which means building and managing a tribe.
A couple of weeks ago, I wrote about identifying a niche you can compete in within your broader market and how crucial that is for the success of your young consulting business. Because the truth is, if you try to sell to everyone, you’ll end up selling to no one. In that post, I gave … Read more
When preparing to write your website, there are three questions you must answer: Who are you? Who is your ideal client? And what is the main purpose of your website? Don’t even think about writing your website’s copy before knowing the answers to these three questions.
When starting an educational consulting business, you must make many decisions. Three of the most important are: What’s the best time to do something? Who are the right people to listen to (or avoid)? And what’s the most important thing to do? This post answers these questions for your new business.
