A niche market is a market that is sufficiently broad to have a decent supply of clients and customers but also sufficiently narrow that competition is low.
Creating a customer avatar takes work, but keyword research can help you create a detailed avatar that will serve your business needs well.
Becoming an authority in your niche requires you to be focused, to be seen in multiple places in your market, to be productive, to be bold, to be helpful, to be a leader, and to be human.
A customer avatar is one of the most important documents you can create for your business. Flesh out your avatar with demographic data, keyword research, and social media research.
Creating your customer avatar is one of the most important steps you can take in your consulting business to nail down your niche.
A couple of weeks ago, I wrote about identifying a niche you can compete in within your broader market and how crucial that is for the success of your young consulting business. Because the truth is, if you try to sell to everyone, you’ll end up selling to no one. In that post, I gave … Read more
To successfully carve out a niche market for your educational consulting business, you need to find a niche, then twist it
