SEO stands for Search Engine Optimization, and it’s one of the keys for having high-ranking website on Google and other search engines. SEO involves researching the keywords and keyword phrases people are searching for relative to the content of your website.
Social Media vs. Website: Which is Best for Your Business? You know the old question, “Which came first, the chicken or the egg?” Have you ever actually tried to think about that for a minute? Makes your brain hurt, doesn’t it? Well, there’s a similar brain freeze that consultants often encounter when they’re just getting … Read more
Smart consultants use SEO optimization for their websites. If your site isn’t getting the traffic you need or converting well, an SEO audit may be the answer.
If you blog, you’re probably constantly scrounging for SEO blog tips. If so, you’ll want to scarf up these 7 tips for creating an SEO friendly blog.
If you’ve been blogging but your blog isn’t rising up the search rankings, you need to use some basic tactics to start getting traction.
There are many SEO research tools, but which one is best for your business? Here’s our review and recommendations.
Creating a customer avatar takes work, but keyword research can help you create a detailed avatar that will serve your business needs well.
A customer avatar is one of the most important documents you can create for your business. Flesh out your avatar with demographic data, keyword research, and social media research.
In a recent blog post, I talked about SEO vs. PPC, including the pros and cons of each. In the final analysis, I suggested that a comprehensive search engine marketing (SEM) strategy including a synergistic combination of paid and unpaid marketing was the best approach. Today, I want to zero in a little bit on … Read more
If you’re like most consultants, you have a website. And, if your website is like most consultants’ websites, it’s just sitting there, getting very little traffic. And when you look for it on Google, you have dig pretty deep to find it. This can be pretty discouraging (not to mention not very helpful for your … Read more
