Achieving Guru Status: A 7-Step Process for Becoming a Recognized Leader in Your Field
Being an expert isn’t enough for consulting success. You must achieve guru status, which means building and managing a tribe.
Strategy
Strategy, in business, means the overarching goals the business wants to achieve. For example, setting one’s business apart by becoming the go-to business in a very specific niche is a strategy. The specific steps and procedures one’s implements to achieve this strategy are called tactics.
Niche It, Then Twist It: How to Find a Niche Market for Your Educational Consulting Business
To successfully carve out a niche market for your educational consulting business, you need to find a niche, then twist it
How to Turn Your Consulting Business into a “Community”: Lessons Learned from Starbucks
Educational consultants can learn a lot from Starbucks about growing their businesses by building community
The Three Big Questions You Need to Answer Before Launching Your Consulting Website
When preparing to write your website, there are three questions you must answer: Who are you? Who is your ideal client? And what is the main purpose of your website? Don’t even think about writing your website’s copy before knowing the answers to these three questions.
Three Crucial Questions (and the Answers) for Your New Consulting Business
When starting an educational consulting business, you must make many decisions. Three of the most important are: What’s the best time to do something? Who are the right people to listen to (or avoid)? And what’s the most important thing to do? This post answers these questions for your new business.
