Cultivate the Educational Consulting Mindset and Learn How to Grow Your Consulting Business
Our Blog is a rich source of information that addresses all the challenges educational consultants face in growing their businesses and offers you practical strategies for overcoming those challenges.
Browse the posts by category to find the answers you’re looking for, or just binge-read.
And if you’d like us to address a topic that you don’t see here, just use the form on the Contact page to let us know. We’d be happy to create a post to answer your question.
Blog a Book: The Best Way for Consultants to Become Published Authors
Writing a blog is a lot of work. So is writing a book. If you want to do both, the smart approach is to “blog your book,” to be intentional about the content you produce so you achieve both goals without a lot of extra work.
Time Management for Educational Consultants: Why Time is Your Most Valuable Resource and Why It’s So Hard to Use it Well
Time management is the biggest obstacle for new consultants. The main challenges are (1) there’s too much to do, (2) you have to be your own boss, and (3) you have to learn how to handle distractions.
Which SEO Keyword Research Tool is Best for Your Business?
There are many SEO research tools, but which one is best for your business? Here’s our review and recommendations.
“The Conversation in Your Client’s Head”: Using Keyword Research to Flesh Out Your Customer Avatar
Creating a customer avatar takes work, but keyword research can help you create a detailed avatar that will serve your business needs well.
Commanding Authority in Your Niche: 7 Ways to “Be”
Becoming an authority in your niche requires you to be focused, to be seen in multiple places in your market, to be productive, to be bold, to be helpful, to be a leader, and to be human.
Fleshing Out Your Customer Avatar: Bringing Your Ideal Clients to Life
A customer avatar is one of the most important documents you can create for your business. Flesh out your avatar with demographic data, keyword research, and social media research.
Developing a Comprehensive SEO Strategy: Using the Three Types of SEO to Take Your Website to the Top
In a recent blog post, I talked about SEO vs. PPC, including the pros and
Who Do You Serve? Creating Your Customer Avatar
Creating your customer avatar is one of the most important steps you can take in your consulting business to nail down your niche.
Achieving Guru Status: A 7-Step Process for Becoming a Recognized Leader in Your Field
Being an expert isn’t enough for consulting success. You must achieve guru status, which means building and managing a tribe.
