Creating a customer avatar takes work, but keyword research can help you create a detailed avatar that will serve your business needs well.

Becoming an authority in your niche requires you to be focused, to be seen in multiple places in your market, to be productive, to be bold, to be helpful, to be a leader, and to be human.

A customer avatar is one of the most important documents you can create for your business. Flesh out your avatar with demographic data, keyword research, and social media research.

In a recent blog post, I talked about SEO vs. PPC, including the pros and

Creating your customer avatar is one of the most important steps you can take in your consulting business to nail down your niche.

Being an expert isn’t enough for consulting success. You must achieve guru status, which means building and managing a tribe.

A couple of weeks ago, I wrote about identifying a niche you can compete in

If you’re like most consultants, you have a website.  And, if your website is like

To successfully carve out a niche market for your educational consulting business, you need to find a niche, then twist it

Focusing on your true fans, your ideal clients, is the best way to grow your consulting business.